From Stale to Sold
How a Fresh Strategy Transformed a Forgotten Gravesend Listing into a £610,000 Success
If you’ve ever wondered why some homes in Gravesend sit on the market for months while others sell quickly and above expectations, this story sums it up perfectly.
A beautifully finished family home.
A self-contained annex at the back of the garden, complete with its own courtyard, private entrance, and high-quality finish.
It should have been one of the most desirable homes in Gravesend. Yet it languished on the market for over a year with two traditional high-street agents.
When the Standard Approach Falls Flat
- The first agent launched it at £600,000.
- A few viewings came in, but no real momentum.
- The second dropped the price slightly to £595,000, a token change that lacked any real marketing rethink.
- Neither understood nor communicated what made this home truly special, that incredible annex.
- No story.
- No lifestyle connection.
- Just another listing lost in the noise.
How JAGS Property Group Changed the Story
When the owners contacted us at JAGS Property Group, they were understandably frustrated.
They’d been told their home was “a tough sell,” but we saw something completely different.
- That annex wasn’t a complication; it was the key selling point.
- So, we built the entire strategy around it.
- Our professional video tour showcased the annex’s size, space, and condition, and crucially, its relationship to the main house.
- We helped buyers visualise how perfectly it worked for multi-generational living, teenagers, home offices, or even semi-independent living for relatives.
- We launched at a guide price of £575,000–£625,000, designed to create energy and competition, not confusion.
- Finding the Right Buyers (Who Weren’t Even Looking)
- Within days of launching, the video tour went viral, reaching thousands of local buyers and generating 29 viewings and multiple offers.
But what made this sale truly special is how we found the eventual buyers.
- They weren’t scrolling Rightmove every day.
- They were a family quietly living locally, only planning to move if the perfect home with an annex came to market.
- This was exactly that home.
- We connected with them through our database of over 1,000 qualified buyers, showed them the video tour, and it clicked instantly.
- They fell in love, and from there, we worked backwards, selling their home first to make this move possible.
That’s the power of modern estate agency done properly, connecting the dots between the right people and the right property.
The Result
After months of stagnation under other agents, we secured a £610,000 sale at the top end of the guide price.
All achieved through strategy, storytelling, and the reach of our marketing.
Why Our Strategy Works
At JAGS, we specialise in selling Gravesend homes with unique features, whether that’s an annex, garden studio, or extended family space that deserves to be marketed properly, not just listed and left to sit.
We’ve built one of the largest buyer databases in Gravesend, filled with people actively searching for specific types of homes, and others, like in this case, who are waiting for the right one to come along.
Combined with the largest social media following of any local estate agent, our marketing reaches thousands of genuine buyers every single week.
Our strategy creates momentum, not noise.
Every launch is built around storytelling, smart pricing, and powerful visuals that drive engagement.
We regularly host open viewing days that generate competition, energy, and results, and right now, we’re selling 85% of the homes we bring to market.
This isn’t luck.
It’s the result of strategy, content, and connection, done properly.
Thinking of Selling Your Home in Gravesend?
If your home has something unique, an annex, character feature, or flexible family setup, we’d love to show you how our strategy could make all the difference.