JAGS Property Group
At JAGS Property Group, Elevating Your Move means going above and beyond traditional estate agency. We combine personal service, innovative marketing, and genuine care to make your property journey smoother, easier and more successful. We're not just here to sell homes; we're here to make every move a better experience.
I started JAGS Property Group because I believed estate agency could, and should, be done better. Having worked within larger corporate estate agencies, I became frustrated by how often corners were cut and costs reduced at different stages of the moving process. Property marketing could be rushed, communication inconsistent and, once a buyer had been found, too many sellers were left feeling like they had to manage the journey themselves.
That never sat comfortably with me. For most people, their home is their most important financial asset, but it is also much more than that. It is somewhere they have invested their time and money, created memories, celebrated milestones, and shared life with the people they love. I felt every home deserved to be represented with the care, effort and attention that reflects what it really means to its owner.
That belief is why I founded JAGS Property Group in 2019. I aimed to create a modern, independent estate agency that puts everything possible in place to give our clients the best chance of a successful move, exceptional property marketing, honest advice, strong negotiation, regular communication and a dedicated team helping to ensure the sale reaches completion.
Our brand promise, “Elevating Your Move”, comes directly from that philosophy. We see moving home a little like climbing a mountain. Every seller has a destination they are trying to reach, and our job is to understand where you want to go, create the right plan, and guide you through every stage until you reach moving day. There can be challenges along the route – negotiations, surveys, mortgages, solicitors and property chains – but having the right team beside you can make the journey smoother, clearer and more enjoyable.
We also believe your home deserves more than simply being listed on a property portal. Every property has its own story, character and lifestyle, and our job is to bring that to life. Through professional photography, property video, social media, targeted digital advertising, and the major property portals, we aim to showcase each home at the highest possible standard. Our social media community has grown to more than 40,000 followers, with our property and local content generating more than 18 million views each year. We do not simply list homes – we launch them.
Most importantly, our approach delivers results. Across the DA11, DA12 and DA13 property markets, JAGS achieved an average of 103% of asking price compared with 98% across the wider local market. Our properties found buyers in an average of 34 days compared with 62 days locally, while 81% of our listings reached Sold Subject to Contract compared with 64% across the market. Most importantly, 70% of our listings went on to exchange contracts compared with a local average of 55%.
JAGS is also about more than selling property. I grew up locally and wanted to create a business that genuinely contributes to the community it serves. Over the years, we have been proud to raise money and awareness for organisations including ellenor, The Ahoy Centre, The Royal Marsden Cancer Charity, MIND and Alzheimer’s Society, while also supporting Gravesend Rugby Club, local businesses, events and other community initiatives. For us, being a local estate agent means being part of the community, supporting it and helping it thrive.
Today, JAGS Property Group has grown into an experienced team covering every stage of the moving journey, from property valuations and marketing through to buyer enquiries, negotiation, client care and dedicated sales progression. The business may have grown, but the reason I started it has never changed.
Our ambition is not simply to become the estate agent that sells the most homes. Our aim is to become the most well-regarded estate agent in Kent, known for the quality of our property marketing, the results we achieve, the way we communicate and, most importantly, how people feel about their experience with us.
Every move starts with a destination. Our job is to create the plan, help you navigate the challenges, and guide you all the way to moving day.
That is what “Elevating Your Move” means to us.
Joshua Smith
Founder
JAGS Property Group